“Anything less than Win-Win in an interdependent reality is a compromise that will take its toll on long-term relationships. And the price of this compromise should not be forgotten. ‘Win-Win or No Deal’ provides great emotional freedom in family relationships as well. If there is no consensus on something, it is better for everyone to do as they please… Regarding business, this approach is most realistic when business relationships are still at the very beginning.” — Stephen Covey
The “Win-Win” mindset is a choice—one of the many choices we make while communicating with others. Sometimes we fail to make it simply because we aren’t conscious enough of the other available options we are choosing from:
-
Win-Win
-
Win-Lose
-
Lose-Win
-
Lose-Lose
-
Win
-
Win-Win or No Deal
Sometimes, the practical ways to implement a “Win-Win” attitude are not so visible or clear. At other times, it requires significant thought to ensure that both parties are truly satisfied.
And if, despite your efforts, things seem to be at a dead end, do not forget the liberating alternative: there can be No Deal.
